REQUISITE THIRD-PERSON BIO

 As Verizon's Head of Executive & Internal Communications for thousands of retail employees in the Northeast, Serico led all narratives for market presidents and launched a transformative initiative to deliver a 94 percent sales-confidence result. His acumen for driving business narratives extended to his work as a regional Head of External Communications & Media Relations, for which he shaped proactive and reactive Verizon messaging to reporters.

 His previous work as a communications specialist for Google and AVADO included creating content for internal, B2B and B2C audiences, including a YouTube video with 1.8 million views.

Serico's expertise as a communications professional leverages his storytelling experience as a longtime reporter for local and national media outlets. Equal parts extensive and eclectic, Serico's journalism portfolio includes bylines and/or on-camera appearances for NBC, CBS, ABC, Fox, The CW, Circa, “TODAY,” TV Guide Network, News12, the New York Daily News, Esquire, Newsday, Vulture and The Journal News.

Serico is also the creator of the satirical @EveryTweet_Ever, whose viral impact and loyal celebrity fan base resulted in an invitation to write for Keegan-Michael Key and Jordan Peele at the 2016 MTV Video Music Awards.